We had been trying to get our automated lip-sync asset featured in one of Unity’s sales since our initial product launch over a year ago. On July 15th, I woke up in the morning and checked our sales page, as I normally do, and was shocked and excited when I saw 29 new sales. SALSA sells pretty well, but not to this extent first thing in the morning. Also, we had not been notified by anyone at Unity that we were going to be featured that day. After checking the store, I was thrilled to see the large SALSA banner across the top of the Asset Store home page with the frenzy inducing [24:HOUR SALE] badge overlaying the image. I shot a quick message to Darrin telling him we were the featured 24 hour sale, and after both of us briefly contemplated why no one let us know this was coming, he sprang to action preparing a social media blast to help spread the word.
Darrin and I both come from technical leadership positions, and neither of us claim strong marketing expertise. However, we have learned a lot since launching Crazy Minnow Studio and SALSA (our first product). We try to maintain a pretty regular flow of information, while also limiting communication to meaningful content only. We typically post information and updates to Facebook, Twitter(applicable hash tags), reddit(limited), g+(applicable Unity related groups), our Unity forum, and this blog. The Unity Asset Store is a global market, and we see sales coming in at various times and locations reflecting that fact. We decided that we would communicate the sale aggressively throughout the day in an attempt to saturate awareness in all applicable timezones. This strategy needs to be limited to the platforms where repetitive marketing related postings are tolerated. For example, we find the reddit community very sensitive, so we intentionally limit our activity there to major updates and offerings. On the other hand, the information stream on a platform like twitter can move so fast that your message will likely be received by new viewers throughout the day. By the end of the day, we had tag-teamed media responsibilities and had sent five sale related tweets, and hit all of the above platforms during the sale.
Watching our sales ticker throughout the day was invigorating, we had no idea what to expect but quickly realized it was going to be a great result. It was like watching a rocket, sales were coming in every few minutes. We started guessing what the final numbers would be, and all of our guesses fell short of the 251 units to 29 different countries we had sold by the end of the day.
We are a very small team and put in tremendous effort to provide a great product at a fair price. We want to thank all of our customers for supporting our product, offering great suggestions to help us improve SALSA, and spreading the word about our lip-sync solution. Finally, we’d like to welcome all of our new customers into the fold. If you love SALSA, please spread the word, and rate or review if you haven't already. Your word-of-mouth praise and great reviews gives others the confidence to give our solution a try.
The Crazy Minnow Studio Team
Simple Automated Lip Sync Approximation
~ We look forward to seeing what you create! ~